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Dr. Bruce Ballast has been recognized as a preacher who has mastered both the techniques and the art of preaching ministry.
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The Advertising Focus Group and Preaching
Learning From AdvertisingThe Advertising Focus Group and Preaching If you are just joining us, we have been considering what we can learn from the world of advertising that may help to make our preaching more effective. The first post in the series is here. In this post we are going to consider the advertising focus group and […]
Knowing Your Audience Makes Preaching Effective
Learning From AdvertisingKnowing Your Audience Makes Preaching Effective Another thing we learn from advertising as we approach our preaching: Knowing your audience makes preaching effective in the minds and hearts of the hearers. This is part of a series of posts on this subject. The first one is here. The link here will direct you to an […]
The Linear Model of Communication and Preaching
Learning From AdvertisingThe Linear Model of Communication and Preaching This post is a continuation of a series in which we explore what we can learn from advertising that will make our preaching more impactful. In this post we consider the linear model of communication and preaching and the challenges this model has for the modern preacher. The […]
Pluralism and the Modern Preacher
Learning From AdvertisingPluralism and the Modern Preacher We are considering what we can learn from advertisers that will help us preach more effectively. We looked at the challenge of preaching to people entrenched in a postmodern perspective. And we reflected on how the world has changed in the past 20 to 30 years. Thousands of messages […]
Preaching To The PostModern Listener
Learning From AdvertisingPreaching To The PostModern Listener In this post we continue to consider the challenges faced by the preacher today. The theme of this post is the challenge of preaching to the postmodern listener. In the last post we saw that the preacher of today faces a huge challenge. In a previous generation, people received little […]