Creating Images Will Give Your Sermon Impact

Creating Images Will Give Your Sermon Impact We are considering how the world of Advertising can give us tips that will create greater impact for our sermons.  The first of the posts in this series is here.  In this post we will look at one…

Using AIDA For Your Sermonic Form

Using AIDA for Your Sermonic Form In the last post we considered the AIDA form that advertisers use.  You can get that post through this link.  In this post we'll consider what using AIDA for your sermonic form might look like.    Remember…

Another Sermonic Form For Preaching

Another Sermonic Form for Preaching If you are new to this blog, here's where we are:  We are in a series of posts with the overall theme of what we can learn from advertising to improve our preaching.  In the last two posts we have considered…

A Second Look At The Sermonic Form

A Second Look At The Sermonic Form In the last post we saw how advertisers develop an ad in order to touch on our involvement with the product they are seeking to sell.  We then applied that to the sermonic form, or the way our sermons unfold.…

What Advertising Teaches Us About Sermon Outlines

What Advertising Teaches Us About Sermon Outlines We are in this series of posts about what we can learn from advertising that might make our sermons more impactful.  The first in the series of posts is here.   In this post we want to consider…

The Advertising Focus Group and Preaching

The Advertising Focus Group and Preaching If you are just joining us, we have been considering what we can learn from the world of advertising that may help to make our preaching more effective.  The first post in the series is here.  In…

Knowing Your Audience Makes Preaching Effective

Knowing Your Audience Makes Preaching Effective Another thing we learn from advertising as we approach our preaching: Knowing your audience makes preaching effective in the minds and hearts of the hearers.  This is part of a series of posts…

The Linear Model of Communication and Preaching

The Linear Model of Communication and Preaching This post is a continuation of a series in which we explore what we can learn from advertising that will make our preaching more impactful.  In this post we consider the linear model of communication…

Pluralism and the Modern Preacher

Pluralism and the Modern Preacher We are considering what we can learn from advertisers that will help us preach more effectively.  We looked at the challenge of preaching to people entrenched in a postmodern perspective.   And we reflected…

Preaching To The PostModern Listener

Preaching To The PostModern Listener In this post we continue to consider the challenges faced by the preacher today.  The theme of this post is the challenge of preaching to the postmodern listener. In the last post we saw that the preacher…