Acts 2:17     “‘In the last days, God says,

I will pour out my Spirit on all people.

Your sons and daughters will prophesy,

your young men will see visions,

your old men will dream dreams. 

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Dr. Bruce Ballast leads this site. He will offer resources, commentary, links, blogs, and vlogs that will help you make your act of preaching not just thrown together, but an art portrait that touches the heart through the power of the Holy Spirit.

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Preaching When Tragedy Strikes

Preaching When Tragedy Strikes If you’ve been preaching any length of time, you know what tragedy does to people.  How do you go about preaching when tragedy strikes in your church or community?  This post is the continuation of this series on toughest sermons you’ll ever preach.   The first in the series is here. […]

The Toughest Sermons You’ll Write

The Toughest Sermons You’ll Write We turn now from what we can learn from advertising about the forms and content of preaching.  The next several posts will be about the toughest sermons you’ll write in your career.  Those sermons will be required during times of pain, suffering, disillusionment and doubt in the life of your […]

Creating Images Will Give Your Sermon Impact

Creating Images Will Give Your Sermon Impact We are considering how the world of Advertising can give us tips that will create greater impact for our sermons.  The first of the posts in this series is here.  In this post we will look at one more thing we can learn from advertising.  Creating images will […]

Using AIDA For Your Sermonic Form

Using AIDA for Your Sermonic Form In the last post we considered the AIDA form that advertisers use.  You can get that post through this link.  In this post we’ll consider what using AIDA for your sermonic form might look like.    Remember that AIDA stands for grab attention, deepen interest, create desire, and call […]

Another Sermonic Form For Preaching

Another Sermonic Form for Preaching If you are new to this blog, here’s where we are:  We are in a series of posts with the overall theme of what we can learn from advertising to improve our preaching.  In the last two posts we have considered the sermonic form, or how the sermon unfolds.  In […]